Many of you might remember the "King Arthur" contest we did. One of the winners of the contest is a budding advertising copywriter, someone who writes the copy for direct sales letters like those you get in the mail and the main page on my web site, and we've been working together on an overhaul of my web site as something that will help us both in a lot of ways, including improved advertising copy for me and a deeper understanding of both copywriting and women and relationships for him, a true win-win situation.
We were looking at the concept of men, influenced by the politically correct crowd, feeling guilty and apologizing for being men and having our natural, biological tendencies (which incidentally are the very things that trigger curiosity, intrigue, and ultimately attraction in the female subconscious). I told him to look at the use of "feeling guilty for" versus "apologizing for" as a sort of exercise, and what he came back with in his analysis is even more relevant to proper male attitude than it is to the ad copy, and demands sharing with all of you. Meet my good friend and fellow copywriter, Dave:
Okay. Playing this out, I get the following feelings: I think of being guilty as a place I'm in when I've made a mistake. I did something wrong. Whether by accident or intention, I still made the mistake; hence I need to apologize for it. Guilt is about something that's wrong, apologizing is for admitting it and moving on. However, this brought up another, much bigger issue:
Being a man is who we are. Feeling guilty about being a man is an attack on our very nature and according to popular culture, the only way to overcome that is by changing yourself into some kind of metrosexual and being another girlfriend to your wife. It stinks of propaganda on a large scale - "Social Engineering" to diminish the power instincts in men? Why should being what nature or "evolution," whether you agree with it or not, determined to be our absolute best survival skills as a species, be apologized for?
That should be a line or turned into a paragraph in the copy as a supportive and illustrative example of how we are being "engineered" towards something we naturally aren't and it's time we woke up. Even if it doesn't sell anything, it's still a congruent, factual and provable message that every man on Earth needs to hear. They should be asking themselves whether the "delicious personal fusion" is being drained from our way of life by a bunch of politically correct, societal pool cleaners, and finding that idea totally unacceptable.
For us to feel guilty about being men, at some point we bought the line that what we feel natural and comfortable doing is not what women want. Being confident, secure about who we are, taking a leadership role because it is instinctual had to be abandoned, even though it went against every fiber of our being, which somebody should have taken as a huge red flag that this was a bad idea, since our species' population was expanding, not contracting, at the time. Simply, we bought the idea that being a man and acting like a man is somehow wrong, a mistake needing correcting, and if we get too strong, we should be ready to apologize for your error. What utter crap!
I think your newsletter today even hints at this fallacy in a very subtle way because women who have "take me now you hunk" fantasies love and respond to the power and submission aspects because it frees them to really dig into their most basic nature as well, instead of having to play the prim and proper little vessel of purity that they've been programmed to be (which is more utter crap).
It's sort of like throwing off the shackles of conditioning to be free, even if it's once in awhile, because there are so many ways to explore having fun together otherwise, but usually in fairly defined roles that don't always require letting it all go. Like a vacation from who we "have" to be, to who we have a fantasy about being, which in truth, is who we REALLY are to start with after you flush away all the programming. One of the fantasies my ex had was us running down the beach totally unclothed with no one around and gettin' with it whenever we felt like it. Being free...as men and women were eons ago, after we realized we were men and women and before some demagogue told us that there was something wrong with it.
We grow up as boys with an instinct to tease and play with girls as long we can be the leaders and choosers on how the game is played. It's amazing how easily I got girls to do things for me other boys couldn't because I simply defined the terms of the game and they responded big time. Now that's food for thought! LOL! Even when we did things they knew they shouldn't, because it was a "part of the game," they responded and were happy to do so. Interesting...
Interesting, yes, but not magical, not by a long shot. What Dave saw as a kid was the power of defining and exercising authority, something the politically correct would tell us is a barbaric, chauvinistic, and demeaning insult to women. Really? Excuse me. How about clarifying this for me: Is it barbaric because it makes them involuntarily smile and move closer to us or because it makes them lubricate and think about being taken by us in a public place? It is chauvinistic because they expect us stand up and to do it? Is it demeaning because it excites them and pleasure or because it helps them to feel like a part of something and eliminate the boredom that otherwise torments them? I'm just not clear on that...
I just copied that paragraph to a friend, one of the women on the support staff, through an instant messaging program and she came back with this:
SOCCERMOM1966A: LOL! If that's demeaning, all I can say is "Demean me baby! Demean me now!" My hubby's getting pretty good at that!
See what I mean?
You see Guys, this isn't rocket science. In only a couple of months, and in the midst of working full-time and helping me with this web site overhaul and his own continuing education in copywriting, he became a guru in his own right, and has proven it by making contact with his ex-wife and both gaining and giving her closure on the issues that they had outstanding at the time of their divorce, and they are now good friends instead of the bitter, hardened enemies with open wounds they recently were. It's life-changing, world-changing stuff precisely because every man can grasp it and do it if he simply has the desire to improve his life and is able to read on about a fourth grade level.
So what's holding you up? You've been listening to me say this and prove it for days, weeks, even months; I've been doing it before many witnesses, many of whom have given me unsolicited testimonials, for years. Indeed, there are a few of you who have been on my mailing list for over a year but still are not on my customer list. Are you waiting for me to reprint the entire book in these newsletters and blog posts? Not gonna happen. Are you waiting for somebody to just pop up on your doorstep and say, "Here, let me do that for you?" Not gonna happen. Are you waiting for somebody else to tell you that all your mistakes are validated and your problems are someone else's fault? It may happen, but it won't happen here, and it wouldn't fix anything if it did. Besides, and because, you can do this.
I'll make you a bet. Well, no, I can't do that. Gambling is still illegal in a lot of places where this newsletter is going. So I'll issue you a challenge. Go to http://www.makingherhappy.com and download your copy of "THE Man's Guide to Great Relationships and Marriage," and read it. Then just do what it says for a few days and watch what happens. And something WILL happen, by the way. Just ask some of the guys who have stopped divorces cold in less than a week of downloading this book.
Then take your pick, a refund or continuing down the path you've begun walking. I have yet to see a man turn from that path once he started down it, and you'll stay on it too, because it just feels too damned good to be a man and have your life coming together to give it up. To wit, check out this excerpt from our forum today:
Once again, thanks for your insight, David! And to anyone out there that may be reading this, I've learned some BIG things in a very SHORT amount of time, just be being here, asking questions, and being patient.
I can say that prior to any of this, I was the complete opposite - I wanted to get things done, fix the problems, figure out what was the matter or "wrong with my wife." It was stressful, and consumed a lot of my time and energy. I viewed things for the way I thought they should be, not the way they were.
It took a big investment in myself, and in knowing that it was more so: what I was doing wrong - what I needed to do for myself - before I could do anything for anyone else. A simple notion to type, a difficult one to actually put into practice and make a habit, but an effective one if you do it.
You can view that whole thread at http://forum.makingherhappy.com/showthread.php/431-World-War-III if you'd like to see the whole story of a man turned around and pointed down the right road.
In the meantime, live well, be well, and have a wonderful day!
David Cunningham
"Being a man is something to which one should aspire, not something for which he should apologize." --David Cunningham
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