Johnny Soporno

Johnny Soporno lives in Toronto for half the year and divides the remainder between Amsterdam, Prague, Los Angeles, New York City, and Miami. Hes a professional management consultant, a lifestyle coach, superintendent of the notorious Satans School for Girls, co-producer of a late-night show covering the adult entertainment industry, and a crisis manager. He also provides a role model for aspiring social artists who abhor the gym.

I have never been particularly good looking and have generally been between marginally overweight and clearly obese since my teenage years, Soporno says, But I always found it was much easier to be attractive and interesting to women than it was to lose weight. If I hadnt been as effective with women, I would have shed all my excess poundage two decades ago.

However, Soporno now follows a healthier lifestyle because life is way too good to let myself die young!

He found himself launching a more active dating life when he was twenty. A jealous girlfriend objected to Sopornos platonic relationships with female friends. Since I had spent my life making friends with the coolest and finest people I had met, I wasnt able to dismiss all my Y-chromosome-deficient friends simply because my live-in girlfriend said I had to, Soporno recalls, So I began sneaking around to spend social time with them behind her back. I realized that the cost of this, if I was caught, was losing my relationship-and that the cost of actually screwing around was no worse.

Eventually, the unhealthy relationship ended and Soporno began the happy lifestyle he enjoys to this day. But despite having a naturally gregarious personality, Soporno still had to dedicate himself to becoming more socially successful.

Ive always truly loved and appreciated women, but this doesnt mean I was always successful at actually seducing them, he says, That came with hard work, trial and error, braving rejections, modifying my approaches.

He also underwent an intensive study program that included psychology,anthropology, socio-dynamics, transcendental meditation, neuro-linguistic programming, and other state-management techniques.

While Neil Strausss The Game, Eric Webers How to Pick Up Girls, and Iceberg Slims Pimp provided valuable instruction, Sopornos transformation was also due to thick skin, determination, field work, and honest self-evaluation. He remembers forcing myself to ignore all the ego-bruising of being blown off by a whole citys worth of unapproachable beauties, and continually revisiting my mistakes I eventually learned on my own how to make myself interesting and disarming, approachable and inviting, and ultimately pretty compelling.

One of the ways Soporno makes himself interesting is through the use of his trademark devils horns. Bright-red, sizable, and proud, the devils horns are a study in effective peacocking strategies.