John La Valle

Main Areas: Sales, Business, Personal Development, Executive Coaching

Best Sellers: Persuasion Engineering - Sales & Business, Language & Behavior - co-author with Richard Bandler

Career Focus: co-author, Speaker, Trainer, Consultant

Affiliation: NLP Seminars Group International, The Society of NLP - Richard Bandler

John J. La Valle is a Licensed Master Trainer of NLP & DHE*, who has been in the training & development field for almost twenty-five years and who has brought NLP and DHE into the business arena for the past 20+ years.

He is the co-author, with Richard Bandler, of Persuasion Engineering. John is also president of The Society of Neuro-Linguistic Programming-Richard Bandler, The American Society of Training & Development, and is certified with The National Values Center. In addition to Practitioner & Master Practitioner programs, John specializes in Sales & Influence, manufacturing applications, team building, management and leadership skills,and Design Human Engineering

His extensive background in socio-technical systems design, employee involvement and participative management systems has earned him a reputation for getting results in many Fortune 100 companies.

His training style enables him to get right to core of the issues, where he well known for his ability to take seemingly complex issues and breaking them down into easily solvable opportunities for organizations.

John publishes John's HOT NLP TIPS NEWSLETTER monthly.

John LaValle - President of the society of NLP and one of the World's most respected corporate consultants and the co-author of 'Persuasion Engineering' with Richard Bandler.

"When I first became interested in NLP, it was quite by accident. I came across a one day basic introduction program and was wowed in the first hour. As soon as I could, I attended my first Practitioner program. I quickly figured how best to adapt the technology of NLP into business applications.

Since then, I have personally trained with most of the 'major players' in the field in the 1980's. I met Richard Bandler early in my training and his attitude and skill appealed to me. He could get results! Being a bottom line business person, I liked that! No fluff, no theories, just get down to it and change! I liked it.

What I found most interesting was the fact that I could get results in the business arena. Im still in contact with a lot of my corporate clients across the globe, many of whom have seen their business multiply year after year. They still bring me in for 'tune-ups' from time to time. They hire better people, promote the right ones, train differently and even manage differently. Ultimately they lower their costs and increase profits. That's the bottom line!

People have asked me what the turning point was for me in my own training. Well the first thing was the moment I realized that its not just enough to want, but then to do. Stepping across that line and just going for it! The second was realizing how powerful language is and how easily we can change behaviour using just language.

Miracles? Sure, I've seen many, I've been accused of performing some, but I dont think that. I find that learning how to use our brains and using them correctly is contagious.

It was only recently when I joined the London team, although I've known Paul McKenna and Michael Neill for more than 10 years. Together, we make a great team.

With Richard, Paul and Michael teaming up for the Practitioner Seminar and Richard, Paul and myself in the Master Practitioner Seminar, our diverse backgrounds and broad skill sets really bring the party to these top of the line seminars!"