The new website named Compatible Partners will provide a dating service with "male seeking a male" or "female seeking a female" options. The site will be launched by March 31st. The settlement was the result of a discrimination complaint filed by Eric McKinley against eHarmony in 2005, which will be dismissed under the settlement agreement. The New Jersey complaint is not the only legal action to be brought against eHarmony for failing to provide a same-sex option.
In March, lawyers in California brought a lawsuit against the company on behalf of San Francisco resident Linda Carlson, who was denied access to eHarmony because she is gay. eHarmony was founded by evangelical Christian Dr. Neil Clark Warren and had ties with the influential religious conservative group Focus on the Family. Since eHarmony has taken on the 110 million investment from two Silicon Valley venture capital firms, Sequoia Capital and Technology Crossover Ventures, there marketing has become a little more main stream and hopefully this law suit will open up the companies views on servicing the gay and religious singles communities.
eHarmony.com has grown to a top dating service with it's focus on TV commercial spots and partnerships with large portals like AOL Personals and Comcast.net Dating. Have you had a positive or negative experience with eHarmony? Post your comments below.
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