Customer Relationship Management: CRM Strategic Roadmap.
Meirc Training Course in DubaiProgram Objectives:
By the end of the program, participants will be able to:
* Articulate why Customer Relationship Management (CRM) is essential for attracting, retaining and growing loyal customers.
* Determine the uses and objectives of a CRM system.
* Recognize best practices in implementing a CRM strategy.
* Apply CRM for improving marketing, sales, customer service, and customer contact.
* Use Social CRM to drive collaboration among salespeople to increase their effectiveness.
* Appreciate different approaches to CRM that are best suited to their organizations' culture.
This program is designed for:
Relationship managers, marketing managers, sales and customer care managers and supervisors, and senior sales and customer service staff.
This program is worth 25 NASBA CPEs.
DEFINITIONS OF CRM
* Defining CRM and its Importance to Companies
* Customer Loyalty and Optimizing Customer Experience
* The Life Time Value of a Customer
* CRM Mistakes and Blind Spots
* The Difficulties of CRM
CRM IN MARKETING
* Relationship and One-to-One Marketing
* Cross Selling and Up-Selling
* Customer Retention and Profitability
* Customer and Business Value
* Customer Relationship Management Training for Marketers
* Sample of Software Applications in the Market
CRM AND CUSTOMER SERVICE
* Call Center and Customer Care
* Customer Satisfaction Measurement
* Customer Service Checklist for Success
* Customer Service Training
* Tools and Applications for Customer Service
SALES FORCE AUTOMATION
* Activity, Contact and Lead Management
* Knowledge Management
* Business Training for Sales Force
* Exposure to Applications for Sales Force Automation
PLANNING CRM PROGRAMS
* Developing a CRM Strategy
* CRM Business Plan
* Cost Justifying CRM
* Choosing CRM Tools and Suppliers
* Customer Relationship Management Software
MANAGING A CRM PROJECT
* Implementation Checklist
* CRM Roadblocks and Saboteurs
* Looking toward the Future
* CRM Training Program and Customer Loyalty
* The New Rules of Marketing and PR
* From Social Media to Social CRM
Related Articles
* Open-source customer relationship management service SugarCRM raises 33M (venturebeat.com)
* CRM Strategist Brent Leary on Social Media and Customer Relationship Management (VIDEO) (bizblog.blackberry.com)
* Customer Relationship Management (CRM) Software (chaindrive.com)
* Customer management firm SugarCRM raises 33M (vator.tv)
* April Edition of the Oracle E-Business CRM Support Newsletter Available (oracleidentity.wordpress.com)
* NEA Leads 33M Round In CRM Developer And Salesforce Competitor SugarCRM (techcrunch.com)
* SierraCRM Releases Process Manager Pro for SugarCRM (prweb.com)
* The CRM Connection and SugarCRM Announce Partnership (prweb.com)
* Tips For Picking A CRM System (foodstaycation.com)
* Small business insurance holders 'should implement CRM systems' (premierlinedirect.co.uk)
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