Features - Some sites have unique features such as video chat, personality assessments, and mobile/facebook apps.
Userbase - Each dating site has a slightly different type of user. For example, eHarmony only allows heterosexuals. PerfectMatch's user is typically more interested in serious relationships.
Matching System - Some dating sites have an automated matching system, some have searches, some like Match have a mix of both. If you are interested in proactively searching for matches, you'll want to join a site with powerful search tools.
Pricing - Each site typically features a a 1 month plan as well as multi-month plans. Buying multiple months at at time is always going to save you money. Zoosk has the lowest price per month if you sign up for the 6 month plan.
Ease of use - Every site has a different level of ease of use. Some are easier to use than others. The best way to find out which site is best for you is to sign up and try them!
Most of the dating sites allow you to try some of their features for free before having to sign up for a subscription. It's not uncommon for someone who's serious about finding love to sign up for more than one dating site - the more people you are exposed to the higher your chance of meeting the perfect one for you!
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